JMBD welcomes contributions from a wide range of disciplines, including but not limited to:

• Metaverse Business Models: Exploration of innovative business models and strategies tailored for the metaverse, including virtual economies, digital assets, and blockchain integration.
• Marketing and Consumer Behavior: Analysis of marketing strategies, consumer engagement, and behaviour in virtual environments, including the impact of immersive experiences on brand loyalty and customer satisfaction.
• Technological Advancements: Research on emerging technologies driving the metaverse, such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and artificial intelligence (AI), and their applications in business.
• User Experience and Interface Design: Studies on the design and optimization of user interfaces and experiences in the metaverse, focusing on accessibility, usability, and user engagement.
• Regulatory and Ethical Considerations: Examination of legal, regulatory, and ethical issues related to business activities in the metaverse, including data privacy, intellectual property, and digital rights management.
• Education and Training: Insights into the use of the metaverse for educational purposes, professional training, and skill development, emphasizing innovative instructional methods and learning environments.
• Economic and Financial Implications: Analysis of the economic and financial impacts of the metaverse, including virtual currencies, investment opportunities, and market trends.
• Cultural and Social Dynamics: Exploration of the cultural and social dimensions of the metaverse, including the impact of virtual communities, social interactions, and cultural exchanges on business practices.
• Case Studies and Best Practices: Detailed case studies showcasing successful implementations of metaverse business strategies and lessons learned from practical experiences.